Chardonnay is one of the traditional noble cultivars which is celebrated around the world and is often called the queen of the white wine grapes.

The final step in creating a bottle of wine is deciding what to adorn the bottle with, something that captures the heart of the wine and catches the eye of the wine drinker.

Winter food pairings traditionally lean towards matching red wines leaving those who favour white wine wanting.

This campaign was initiated in Australia in 2020 as a way of creating awareness of the distinction between New and Old-World styles, linking to how the cultivar’s name often shifts from Syrah (Old-World) to Shiraz (New-World).